Visibility
An address you can share anywhere, pages that can appear on Google, and a presence that doesn’t depend only on social media algorithms.
THE WEBEAZ GUIDE · NO JARGON
The web,
made simple.
Building a website is one thing. Understanding how it works over time is even better. Here are the essentials to launch, manage and grow your online presence.
Let’s start with the basics ↓︎TODAY’S LESSON01 / 03
A website is like a home.The domain
The domain
is the address.
For example: my-business.ch.
The name your clients remember to find you.
No surprise tests. Promise.01 / YOUR PLACE ONLINE“But I already have
“But I already have
Instagram…”
Social networks are shop windows on a platform that sets the rules. Your website is your own space. They work well together.
Availability
Your services, answers and contact form stay available even when you’re busy. Visitors can explore at their own pace.
Credibility
A well-crafted website helps potential clients understand who you are, what you offer and why they can trust you.
Freedom
Your colours, your words, your structure. You choose how to present your business, without the layout restrictions of a social network.
02 / THE FOUNDATIONSYour website is ready.
Your website is ready.
What’s next?
Three things to know. Think of an address, a piece of land and regular upkeep.
01
THE ADDRESS
The domain name
It’s the name people type to find you, like my-business.ch. It usually renews each year so it stays yours.
Good to know
The domain is separate from the website and its hosting. Its price depends in part on the extension you choose.
02
THE LAND
Hosting
This is where your pages, images and content are stored. The server makes them accessible to visitors on the internet.
At WebEaz
The first year is included. Then Website Care costs CHF 365/year, or CHF 500/year with AllyB. Hosting and maintenance are included.
03
THE UPKEEP
Maintenance
Updates, backups and security checks reduce risks and help us respond if something goes wrong. Your website continues to receive care after delivery.
What you’re paying for
Regular work and a contact person who knows your website. Creating new pages is a separate service.
03 / GETTING FOUNDA beautiful website is good.
A beautiful website is good.
A visible one is even better.
To reach the right people, two approaches work together: organic search and advertising.
SEO↗︎
Search engine optimisation helps Google understand your website and show it for relevant searches.
- Useful content and the right keywords
- A fast, mobile-friendly website
- Well-structured pages and a local presence
Several monthsto see progress, depending on your market.
Google Ads↗︎
Paid ads let you target searches and a geographic area with a defined budget.
- Ads related to your offering
- Precise geographic targeting
- Measurable clicks and enquiries
A quick launchonce ads are approved, with no guarantee of new clients.
| What differs | SEO | Google Ads |
|---|---|---|
| Cost | Optimisation work, with no charge per click | Campaign management + advertising budget |
| Pace | Gradual, over several months | Quick delivery once approved |
| Over time | Results that need ongoing care | Ads stop running when the budget stops |
| Best suited to? | Building consistent visibility | Supporting a launch or a targeted offer |
No one can guarantee first place. The right approach depends on your goals, the competition and your budget.
04 / THE MINI GLOSSARY
Need a translation?
Terms you’ll come across, explained in one sentence.
Responsive＋
A website whose layout adapts to the screen: phone, tablet or computer.
SSL / HTTPS＋
Encryption of the connection between the visitor and the website. It doesn’t replace other security measures.
WordPress＋
A tool for creating and managing your website’s pages and content through an admin interface.
Conversion＋
A useful action taken by a visitor, such as requesting a quote, making a call or buying something.
Backup＋
A copy of your website and its data, so they can be restored if something goes wrong.
READY TO TAKE THE FIRST STEP?You’ve got the basics.
Let’s discuss your project ↗︎You’ve got the basics.
Ready to talk about your project?
Let’s leave the complications behind and build something that feels like you.